Recovery Photoshoot

Art Direction

A library of premium product stills and GIF's featuring a new Rockstar Energy Recovery flavor, Strawberry. This campaign celebrates the collection's new high-tech packaging design.

Design themes for this shoot included 3D props and risers, sporty patterns, and futuristic textures. Lighting and texture was used to achieve a vibrant spacey aesthetic. I developed the creative approach, design themes, mood boards, and art direction. The finished assets were leveraged on social.
Brand Team→ Eva Rodriguez, Sarah Culclasure, Adam Wells
Agency → The Motive Group
Photographers → The Vorhees
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