Rockstar Energy Portfolio

Art Direction

A library of premium product photos to establish Rockstar's new look and feel. The creative direction was centered around four design themes: dramatic geometry, glossy reflections, angled lighting, and high-end refreshment.

An ultra-premium photoshoot to celebrate Rockstar Energy's new packaging design.
The geometric angles found in the set design and lighting are symbolic fragments of the Rockstar star logo. The premium textures are representative of Rockstar's bold flavors.‍ I developed the creative approach for setting up each subline, conceptualized the design themes, created the mood boards, and art directed. This shoot was made possible by our agency partner, The Motive Group, and incredible photographer duo, The Vorhees. The finished assets were leveraged for social, eCommerce, and POS. ‍
Brand Team → Eva Rodriguez, Adam Wells, Anthony Vitali, Carl Gerhards
Agency → The Motive Group
Photography →The Vorhees
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