Take On America


A town hall television series by PBS and OZY that confronts pressing issues by exploring the diversity of opinions among groups often pigeonholed for voting as a bloc.

The first four shows focused on the voices of Black men, White women, Latino families, and Asian-American millennials. Each episode gathered 100 people from each group to have intimate dialogues without filters or manipulative agendas.
As the creative director of this project, I developed the brand identity and creative marketing strategy. I was assisted by two designers who helped me execute all social marketing, an outdoor brand campaign, on-screen motion graphics, dynamic landing page, and various experiential assets for the physical set.
Creative Direction → Eva Rodriguez
Design → Eva Rodriguez, Alex Furuya, Zoe Lotus
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